Fueling the Future of the Creator Economy.
The New Fan Economy
Our Theory
Audiences are telling us everything we need to know.
Many are listening, but most are not hearing. Not accurately, anyway. The one group within the creator economy ecosystem that understands fans are the creators they follow. Hence their unique ability to create engaging content that fosters community, meets the needs of their audiences, and why brands have become reliant on them.
Now that creators are launching businesses and building brands of their own, the industry is entering a new paradigm where creators and their fan communities are more important than ever.
At NST, we’re building products, tools and service offerings to help entrepreneurial creators build their businesses and better understand their communities. We’re also working with brands and agencies to help demystify the fandoms they’re trying to reach and unlock business value from.
Our First Product
Introducing Xorro - an SEC licensed, FINRA compliant community investment platform that allows creator founders to raise capital directly from their fans. This platform unlocks a new path for creator founders to bring their ideas and business ventures to life, while giving their most loyal fans the opportunity to support and become investors for the creators they believe in.
Our Data
While developing Xorro, we implemented a fresh approach to analyzing creators’ communities of fans & followers, the RFM (Recency, Frequency, Magnitude) segmentation strategy. This approach clusters fans into personas such as superfans, engaged followers, casual viewers, etc. based on cross-platform analysis of data from Instagram, YouTube, TikTok, Facebook, and X.
RFM helps us to better understand a creator founder’s potential to successfully launch a business. A key aspect of the value Xorro provides is our ability to identify measurable indicators to quantify audience affinity for the creator, enthusiasm for their business idea, and propensity to invest.
But we realized this isn’t just applicable to fundraising from fans, these insights can be reconfigured around brand perception, purchase intent, and buying behaviors. This has significant implications for brands working with creators and for creators trying to better define their value to brands.
How New Social Theory Can Help
Creator Founders
If you’re a creator founder that has an already established business, we encourage you to get in touch with our team at Xorro to explore new ways to raise capital through our community investment platform and our network of creator inspired investors.
If you’re an entrepreneurial creator who has started a business but has yet to raise capital or are considering launching a business venture we offer a range of services to help move to the next level and become founders.
Brands and Agencies
It's understood that passionate followers of creators (as well as influencers, athletes, and celebrities) are fans. Collectively, fans form communities. Communities at scale form audiences in social. These audiences form the foundational value of the creator economy.For brands and agencies, we’re leveraging what we’ve learned about fandom to help make more informed decisions on who to partner with, how to capture their fans’ attention and further drive engagement.
© 2026 New Social Theory. All rights reserved.